Price Pfister Partners with the U.S. Environmental Protection Agency to Promote Water Conservation

Apr 7, 2008

Ashfield™ Collection Represents a New Generation of Price Pfister Lavatory Faucets to Earn the EPA WaterSense® Label

Lake Forest, California (April 2008) -  Price Pfister®, a leading manufacturer of residential and commercial kitchen and bath fixtures/accessories, proudly announced that it has partnered with the U.S. Environmental Protection Agency’s (EPA) WaterSense® program to help consumers save water for future generations and reduce costs on their utility bills. The goal of WaterSense is to decrease consumers’ indoor and outdoor water use by promoting high-efficiency products and simple water-saving practices. The Ashfield™ collection of lavatory trough faucets is the first in a new lineup of Price Pfister product families designed to proudly bear the EPA’s WaterSense label. Price Pfister is supporting the WaterSense program by earning the WaterSense label for its products. 

“Price Pfister proudly supports initiatives like the WaterSense program that promote eco-friendly practices to help in water conservation,” said Greg Williamson, vice president, Marketing, Price Pfister. “It is important for our company to implement 

change and raise awareness of water-related environmental issues, and we hope that our partnership with the EPA will help educate consumers on choosing earth-friendly products.” 

The Ashfield lavatory trough faucets feature a country-inspired design and are engineered to meet WaterSense specifications. They represent the company’s new generation of Eco-Pfriendly™ products specifically engineered to help conserve natural resources through decreased water consumption. These products, and many others in Price Pfister’s planned product lineup, also provide an added financial benefit by lowering water utility costs. 

Ashfield lavatory trough faucets flow at a rate of 1.5 gallons per minute (gpm), and are designed to reduce water consumption by 30 percent without compromising the consumers’ water experience. This flow rate represents a notable improvement over the standard 2.2 gpm mandated by the Federal Energy Policy Act of 1992. The adoption of water-efficient products like the Ashfield faucets can save the average household approximately 30,000 gallons of water per year. 

“WaterSense makes it easy for consumers to identify products that use less water and still perform just as well,” said Sheila Frace, director, EPA Municipal Support Division. “Purchasing WaterSense labeled products can also help consumers save money on their utility bills.” 

Ashfield’s WaterSense labeled lavatory trough faucets, along with other of Price Pfister’s water-conscious families – Falsetto™, Hanover™, Skye™, Virtue™ and Vega™ – can be found at a variety of home improvement centers nationwide. They are available in an array of richly detailed finishes and are covered by the Pforever Warranty®, which guarantees finish and function for the life of the product. 

About Price Pfister®

Price Pfister Inc., a Black & Decker company based in Lake Forest, Calif., has been a leading manufacturer of residential and commercial kitchen and bath fixtures for nearly 100 years. Price Pfister products are differentiated by excellent quality and backed by the Pforever Warranty®, which covers finish and function for the life of the product. For more information on the entire suite of Price Pfister products, call 

1-800-Pfaucet (1-800-732-8238) or visit 

Black & Decker Hardware and Home Improvement (BDHHI) Group is a division of Black & Decker, the world’s largest producer of power tools, power tool accessories and security hardware. Today, the BDHHI Group includes some of the most recognizable hardware and home improvement brands in the world, such as Price Pfister, Kwikset®, Weiser Lock® and Baldwin®. 

Media Contact(s):

Sara Sloan
Client Service Manager
(949) 809-6856
(949) 809-6857


Diane Whitmer
Brand Marketing Manager
(949) 672-4000