Price Pfister Debuts Elegant Selia Bath Faucet

Sep 29, 2010
Selia Faucet Features New Push & Seal™ Drain Assembly & Quick Install™ Tool  

Lake Forest, California (September 2010) -  Price Pfister®, a century-long leader in the residential kitchen and bath fixture industry, today introduced the Selia™ Bath Faucet, a harmonious combination of traditional and contemporary styling with just the right balance of classic charm and contemporary chic. The modern scalloped edging and pleated details gracefully integrate with traditional curves to create a versatile design that complements virtually any style of home décor. 

“This new design is exactly what customers have been asking for in terms of style,” said Kevin Bean, group marketing manager, Price Pfister. “The Selia Faucet makes a real statement with its elegant and contemporary style, but is not so modern-looking that it won’t easily integrate into a more traditionally-styled home. And if you redecorate a few years down the road, it is more than likely going to fit beautifully with whatever new décor is chosen. We think it’s one of our most versatile faucets to date, and very simple to install.” 

Push & Seal™: The Perfect Solution for In-Sink Cleaning 

Breaking new ground, the Selia Faucet is the first in the Price Pfister family to feature the state-of-the-art Push & Seal drain assembly. Easy to use, install and clean, and customizable through an array of finish options, the Push & Seal provides an advanced, quality seal for any bathroom sink. Best of all, the Push & Seal does not require any tools for installation. It is simply inserted into the drain for a perfect fit every time. Many homeowners find installation of the standard drain assembly to be awkward and difficult. By replacing the traditional drain assembly with the Push & Seal, the overall Selia Faucet installation experience is enhanced. 

Sealing and unsealing the Push & Seal drain is equally as simple. Push the stopper once to seal, and a second time to open. To clean, the assembly can easily be removed from the drain and the stopper threaded off, or detached, to reveal a hollow interior for efficient and effective rinsing. Offering a tight seal every time, it is the perfect solution for in-sink cleaning of delicate clothing, children’s toys, and other items. 

“By talking directly with homeowners, we realized there was great demand for the Push & Seal drain assembly,” said Alice Lee, product manager, Price Pfister. “Believe it or not, despite technological advances, many people still hand wash and are frustrated when they can’t fully-utilize their sinks because of something as simple as a poor seal – which is difficult to fix with a traditional drain assembly. The Push & Seal also is a great solution for homeowners with pedestal sinks, because it eliminates all of the unattractive under-the-sink hardware that comes with a traditional drain.” 

Selia also features the Quick Install™ tool on the 8” widespread configuration. Historically, homeowners tend to find installation of widespread faucets more difficult than centerset ones because there are three separate pieces to install rather than just one. The Quick Install™ tool eliminates the need for other tools during installation, making the overall process faster and easier. 

Beauty that Comes from Inside 

The Selia Faucet is Eco-Pfriendly™ and EPA WaterSenseSM Certified, meeting the High Efficiency Lavatory Faucet Specification of 1.5 gallons per minute. It also is certified to meet the NSF International 61/9 and Annex G Low Lead requirements. While these lead-free standards have only been mandated in California and Vermont as of January 1, 2010, all of the new Price Pfister new faucet designs introduced after this date are meeting these requirements. Homeowners who want to go green, but love their older faucets, can install Price Pfister’s Eco-Pfriendly™ Aerators which convert those faucets into environmentally-friendly fixtures for immediate water and cost-savings. 

About Pfister

Price Pfister Inc., a Stanley Black & Decker company based in Lake Forest, Calif., has been a leading manufacturer of residential kitchen and bath fixtures for 100 years. Black & Decker, which recently merged with Stanley, is also celebrating its 100th anniversary this year. Price Pfister products are differentiated by excellent quality and backed by the Pforever Warranty, which covers finish and function for the life of the product. In March of 2010, the Petaluma™ Two-Handle Pull-Down Kitchen Faucet by Price Pfister was honored with the Consumers Digest Best Buy distinction in the kitchen faucet category. For more information on Price Pfister products, call 1-800-Pfaucet 1-800-732-8238 or visit

The Stanley Black & Decker Hardware and Home Improvement Group HHI is part of the company’s Mechanical Access Solutions division. HHI develops, manufactures, markets and sells builders’ hardware, residential and commercial door hardware, kitchen and bath faucets, shower systems and bath accessories under the Stanley, National Hardware, Kwikset, Weiser®, Baldwin®, K2™ and Price Pfister® brands. Headquartered in Orange County, California, HHI has a global sales force and operates manufacturing and distribution facilities in the US, Canada, Mexico, and Asia. 

Media Contact(s):

Sara Sloan

Client Service Manager
(949) 809-6856
(949) 809-6857

Diane Whitmer
Brand Marketing Manager
(949) 672-4000