Price Pfister Introduces Never-Before-Seen Velvet Aged Bronze Finish

Jun 1, 2009

Unique Finish Gives Homeowners Beautiful Showroom Style and Quality

Lake Forest, California (June 2009) -  Price Pfister®, a leading manufacturer of kitchen and bath fixtures and accessories, today introduced Velvet Aged Bronze , an entirely new faucet and fixture finish never before seen in the industry. Making its debut on Treviso® WaterSense® certified bath faucets, and a full-suite of coordinating accessories, fixtures and lighting, Velvet Aged Bronze is a beautiful warm bronze base color with distinctive gradual color shading and elegant brush strokes. A low-gloss tinted clear coat helps achieve a high-end finish typically found only in showrooms. 

“After years of research and direct customer feedback, we are immensely proud to introduce Velvet Aged Bronze as an exclusive, stunning, original finish for the home,” said Kevin Bean, senior product manager, Price Pfister. “Not only is the finish itself extraordinary, but to our knowledge there is no other manufacturer employing the gradient relieving techniques used to achieve it.” 

Unprecedented Techniques, Divine Style

In 2007, Price Pfister began to notice truer bronze tones in parallel appliance and lighting industries. It was this simple observation that spawned the inspiration to create a completely new home plumbing finish – Velvet Aged Bronze . Unlike other manufacturers that paint finish onto fixtures, Price Pfister opted for a new and creative technique called gradient relieving. Through gradient relieving, designers act like sculptors as they pull exquisite warm tones out from under dark black nickel-covered faucets. The result is a perfectly shaded fixture that accentuates style cues and has a stunning response to light that is unrivaled by any other finish on the market today. 

“Gradient relieving creates shades that, like a make-up artist, perfectly accentuate the features of our unique designs,” continued Bean. “Through this inventive process, Velvet Aged Bronze faucets and fixtures become true works of art, allowing consumers to create showroom styles at home.” 

Environmental Sustainability

Price Pfister believes faucets should function as beautifully on the inside as they are on the outside. The Treviso faucet in Velvet Aged Bronze is just one of the many Price Pfister bath faucets that are U.S. Environmental Protection Agency (EPA) WaterSense certified to help families create sustainable homes and save money on utility bills. 

The Price Pfister Treviso bath faucet in Velvet Aged Bronze is exclusively available at Lowe’s and can be combined with a roman tub faucet, tub/shower fixtures, coordinating bath accessories, and lighting products for a fully-integrated showroom style home bathroom. For more information on Velvet Aged Bronze and the Treviso line of products, visit or 


Price Pfister is so excited about the launch of this new finish that they created an online sweepstakes. Between now and December 2009, homeowners can log on to to win an entire suite of Velvet Aged Bronze bath hardware including a bath faucet, roman tub faucet, bath accessories, and lighting fixtures with a total retail value of approximately $700! 

About Price Pfister®

Price Pfister Inc., a Black & Decker company based in Lake Forest, Calif., has been a leading manufacturer of residential kitchen and bath fixtures for nearly 100 years. Price Pfister products are differentiated by excellent quality and backed by the Pforever Warranty®, which covers finish and function for the life of the product. For more information on the entire suite of Price Pfister products, call 1-800-Pfaucet (1-800-732-8238) or visit Black & Decker Hardware and Home Improvement (BDHHI) Group is a division of Black & Decker, a leading global manufacturer and marketer of power tools, power tool accessories and security hardware. Today, the BDHHI Group includes some of the most recognizable hardware and home improvement brands in the world including Baldwin, Kwikset, Weiser Lock®, Price Pfister® and K2™ Commercial Hardware by Black & Decker. 

Media Contact(s):

Sara Sloan
Client Service Manager
(949) 809-6856
(949) 809-6857

Diane Whitmer

Brand Marketing Manager
(949) 672-4000